Over the past decade, the need for data quality and better governance has evolved from a struggling sales pitch to an integral must-have by executives across company functions and industries. Yet, many CIOs and other enterprise information management (EIM) leaders are finding it hard to secure the buy-in needed to continue maturing data management practices and reducing the many risks that come from ‘dirty data’.
Executives most often fail to get the buy-in they’re looking for because the discreet outcomes, or project deliverables, do not have a clear connection to business objectives. In other words, can you isolate a key deliverable from your project and articulate to the Senior Leadership Team how you are going to move the needle on one of their most pressing measures for business success with it? In most cases, this connection is not clear. Providing evidence for this connection is essential in order for executives to gain resources and secure the project funding they need, even when competing with newer business priorities, to deliver a new product, service or enhancement with maximum impact at no unnecessary cost or risk.
An effective way to track your efforts to create and maintain value linage to your project objectives and deliverables is by using a Business Value Linkage dashboard. Think of it as a business case on steroids, a measurement tool, and the basis for status reporting. Keep in mind, each of these steps can be completed by the project team, but should be vetted with key executives who will be impacted so everyone is aligned on scope and ‘what they’re getting’ from Day 1. This is crucial to buy-in. Here’s a quick reference guide on how you can get started at building your value linkage dashboard.
The Business Value Linkage methodology is a powerful tool for isolating scope, gaining buy-in, securing funding, and articulating progress in terms that the ‘business’ can understand. By implementing a few fundamental shifts in how you propose your data governance initiatives, you will be well on your way to winning the executive support you need across the organization to implement better data governance.