PRESS RELEASES
CRM Magazine Names DataFlux Market Winner in Data Quality for Third Consecutive Year
CARY, N.C. – Tuesday, September 11, 2007 -- DataFlux, a leading provider of data quality and data integration solutions, and NEOS, a leading provider of world-class professional services and products that help companies capitalize on their technology investments. today announced a partnership to provide DataFlux data quality, customer data integration (CDI) and data governance solutions for NEOS clients and offer NEOS professional services to DataFlux customers.

DataFlux, a leading provider of data quality and data integration solutions, today announced it has been selected as the 2007 CRM Market Winner in data quality by CRM magazine. This is the third consecutive year the publication recognized DataFlux as the Market Winner, further solidifying its status as the industry leader in data quality solutions.

DataFlux was chosen based on the company’s suite of technologies that enable organizations to analyze, improve and control the quality of their information assets. With the DataFlux Data Quality Integration Platform, DataFlux provides best-in-class technology components for the full spectrum of data quality and data integration tasks.

“High-quality data is the cornerstone of any effective CRM program, and we have seen many of our customers achieve superior levels of customer satisfaction and customer retention through data quality and data governance programs,” said Tony Fisher, president and CEO of DataFlux. “This award demonstrates that we are delivering the data discovery and improvement tools that companies need to streamline and improve their CRM initiatives.”

The 2007 CRM Market Awards honor the individuals and companies that stand above the rest in customer relationship management as a result of their significant influence, innovation or accomplishments. The awards recognize the top vendors in eight categories. Each category includes six CRM vendors (one winner, four leaders and one company to watch), which are selected based on weighted criteria that include revenue, revenue growth, market share, reputation for customer satisfaction, depth of functionality, and company direction.

SAS, the parent company of DataFlux, was named CRM Business Intelligence Winner and was a runner-up in the Marketing Automation category.

About NEOS

Based in Manchester, Conn., NEOS delivers enterprise solutions to businesses of all sizes. NEOS is a leader in establishing data governance practices and architecture for global clients in finance, insurance, and media business lines.

About Dataflux

DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform. Through its enterprise data quality integration solutions, companies can build a solid information foundation that delivers a unified view of customer, product or supplier data. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps customers enhance the effectiveness of their data-driven initiatives, including customer data integration (CDI), enterprise resource planning (ERP), legacy data migration and compliance.

For more information about Dataflux, please click here.

Contacts:

Daniel Teachey
Dataflux
publicrelations@dataflux.com