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The Gamification Playbook

Winning Strategies for Insurers

Insurers, distribution firms, and industry leaders continue to discuss gamification and the potential it represents, but many remain skeptical about its value. Insurers wonder whether gamification can reduce cost, increase sales, or improve service. NEOS believes that in five years gamification will likely be as prevalent, and as essential to companies’ success as a social media presence is today. The power of gamification to change customer, agent, and employee behaviors, and increase efficiency and effectiveness, will deliver cost savings, increased sales, and improved organizational performance, as long as insurers avoid the pitfalls.

In this whitepaper, you will learn:

  • The definition of gamification
  • Potential value for insurers and agencies
  • Common pitfalls to avoid
  • How insurance gamification can benefit the industry
  • How insurers and distribution organizations should proceed

Download this whitepaper to learn how to implement a successful insurance gamification initiative and the value it could deliver.

Insurance Gamification

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